Data-driven, Hypothesis-based, Performance-oriented.
Growth Marketing & Innovation Consulting
based on Rapid Experiment Sprints.
Data-driven, Hypothesis-based, performance-oriented.
Growth Marketing & Innovation Consulting based on Rapid Experiment Sprints.

Organic Traffic

Search Engine Optimization

Social Media Management






Paid Marketing

Google Ads (Search, Display, YouTube)

Youtube, Facebook & Instagram Ads

LinkedIn Ads

Remarketing Funnels

Lead & Sales Funnels

Amazon Ads

+5 other traffic channels



In any marketing and innovation area

Agile, Innovation, Lean Startup, Product Development

Corporate Entrepreneurship, Intrapreneurship

Design Thinking, Innovation & Portfolio Strategy

Rapid Experimentation, Customer Empathy & Discovery

Startup & Innovation Metrics, Pricing, Corporate Ventures & High Growth Startups


Keynotes, Workshops, Coaching, Mentoring, Training, Seminars and Business Consulting, Facilitation

Train The Trainer / Coach The Coaches, Executive Training

3 Month Validation Sprint

3 Month Marketing Omnipresence

1 Week Design Sprint


Email Marketing

Funnel Automation


Lead Magnets & Qualification

LinkedIn Growth & Automation

Design & Development

Graphic, Logo, Branding, UX Design

Web Design & Web Development

Landing Page Design

Lead Pages & Funnels Design

Ad Creatives, Banners, E-Books, Material


Mobile & Web MVP and Full Development

Amazon Store, Product Listings

Data and Analytics

Objectives & Key Results (OKRs)

KPI and Metrics Setting Strategies


Funnel Visualisation

Data Analysis & Data Deep Dives

Customer Journey Tracking Implementation

Customer Segmentation Analysis

Conversion Rate Optimization

Startup & Innovation Metrics

Growth Enablement

Interim Marketing Team / Interim CMO

Experiment Infrastructure

Rapid Experiment Sprints

UX Testing

Tester Recruitment

Go To Market Testing


Chinese Paid Search Marketing

PPC Campaigns for Baidu,, Sogou, Bing, Shenma Ads

Set up Baidu Advertising Account

Chinese SEO and Keyword Research

We are 22tribes.

22tribes is a boutique digital marketing agency and innovation consultancy highly specialised in business growth solutions and critical insights.

We pick our clients. And we pick few. So we can focus on you. 

We are a team made of growth experts and digital nomads that have traveled the world. From Silicon Valley, to Asia, Europe, Africa and the Americas, we have used our customer-driven approach and our can-do attitude to learn from the best. We are extremely performance- and data-driven. Our results are achieved through hypothesis, experiments and data. No subjective or untested opinion. 

We help ambitious leaders and teams from established organisations as well as startups to succeed in new venture endeavours even in high uncertainty environments by reducing risks and so saving costs in the process.  We have designed a proven system that breaks complex projects down into low-risk, low-cost, rapid experiment sprints. This enables teams to make fast progress while accelerating learning and de-risking projects.

Our clients include established organisations and tech startups that need support identifying new business opportunities. Through first-class tools, advanced methodologies and crafted frameworks, we have developed fine tuned processes that will help you to accelerate development times for new products and increase the collection of business critical insights.

It’s not about the idea – but the execution. By implementing ongoing data-based improvements and incorporating a culture of self-responsibility, our team of experienced specialists has the resources to support you with an innovation strategy, but also enable your business to quickly implement marketing campaigns.  As a result, your business performance can reach new heights.

We are experts in rapid prototyping and validating business assumptions for B2B and B2C. Through Rapid Experiment Frameworks, we can set up A/B tests, experiments and campaigns and can test 100 assumptions in 100 days.

Through our business model innovation strategies, new revenue opportunities are untapped, while optimising the core and existing sales funnel that will ultimately lead to an ideal conversion and product-market-fit.


“If you want to go fast go alone. If you want to go far, go together” – African Proverb



“Solving complex technical problems to make the life of our clients and their clients easier.”


Hannes (CTO)

„Assumption-driven experiments really make the most out of online marketing and performance optimization. No need to talk about vanity metrics anymore.”


Julia (Digital Marketing)




“Graphic Design is art with purpose. It not only makes everything look beautiful, but it solves problems by organizing information in a visual way, so that the message is clear for the audience. The visuals are the first impression you have, make sure it’s a good one.” 


Tiffany (Graphic Design)

We help businesses to innovate, grow their customer base and adapt an entrepreneurial mindset.
If you want to get in touch with us regarding a complete client list or how we can help your organisation, drop us a line. We’ll get back to you as soon as possible!


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