22tribes is a boutique digital marketing agency and innovation consultancy highly specialised in business growth solutions and critical insights.

We pick our clients. And we pick few. So we can focus on you. 

We are a team made of growth experts and digital nomads that have traveled the world. From Silicon Valley, to Asia, Europe, Africa and the Americas, we have used our customer-driven approach and our can-do attitude to learn from the best. We are extremely performance- and data-driven. Our results are achieved through hypothesis, experiments and data. No subjective or untested opinion. 

We help ambitious leaders and teams from established organisations as well as startups to succeed in new venture endeavours even in high uncertainty environments by reducing risks and so saving costs in the process.  We have designed a proven system that breaks complex projects down into low-risk, low-cost, rapid experiment sprints. This enables teams to make fast progress while accelerating learning and de-risking projects.

Our clients include established organisations and tech startups that need support identifying new business opportunities. Through first-class tools, advanced methodologies and crafted frameworks, we have developed fine tuned processes that will help you to accelerate development times for new products and increase the collection of business critical insights.

It’s not about the idea – but the execution. By implementing ongoing data-based improvements and incorporating a culture of self-responsibility, our team of experienced specialists has the resources to support you with an innovation strategy, but also enable your business to quickly implement marketing campaigns.  As a result, your business performance can reach new heights.

We are experts in rapid prototyping and validating business assumptions for B2B and B2C. Through Rapid Experiment Frameworks, we can set up A/B tests, experiments and campaigns and can test 100 assumptions in 100 days.

Through our business model innovation strategies, new revenue opportunities are untapped, while optimising the core and existing sales funnel that will ultimately lead to an ideal conversion and product-market-fit.

“If you want to go fast go alone. If you want to go far, go together” – African Proverb

Case Studies

Klubschule Migros

• Lean approach
• Cross-selling testing
• Valuable customer insights
• Requirements for new IT platform found
• Save money and time + generate revenue

Validating new product ideas with our existing IT platform took us several weeks or months and required the involvement of diverse stakeholder groups. 22tribes helped us to develop an online testing platform where every team can validate new product ideas with real customers within a few days.

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