• Our processes, automation and frameworks allow us to develop, test and improve products in a shorter amount of time than others. We can accelerate development time, reduce the overall project risk and increase the collection of business critical insights.

• We have designed Rapid Experiment Frameworks and established scalable testing infrastructure (Experiment Lab) that enable to quickly set up A/B tests, experiments and campaigns no matter what corporate legacy system you come from. We are experts in rapid prototyping and validating business assumptions no matter if B2B or B2C. We can test 100 assumptions in 100 days.

• Customers come first. But even before, comes an hypothesis. Whatever we do we test and before we document our hypothesis, assumption and experiment.

• We are hypothesis, experiment, performance and data-driven. Pure, untested opinion (manifested in hourly-long meetings and discussions) drives us crazy.

• We do this by applying the best top-notch modern tools, advanced and patiently developed methodologies, thoughtfully crafted frameworks, fine tuned processes, a can-do optimistic mindset and by outlearning our competition.

We traveled the world to see what the world has to offer. We looked and traveled from From Asia to Silicon Valley, from South Africa to South America. From Europe to America. To learn, grow, compare and finally carefully select and use what works and leave what has no impact.

“If you want to go fast go alone. if you want to go far, go together” – African Proverb

We are22 tribes.

22tribes is a boutique digital innovation consultancy and modern online marketing agency with highly specialised growth experts. We pick our clients. And we pick few. So we can focus on you.

• Established organisations, ambitious leaders and tech startups hire us to help them identify new business growth opportunities, navigate them through new “land” and help their teams perform in environments with high uncertainty.

• The development of new products / services, business models and markets traditionally comes with high risks, unpredictable costs and frightening uncertainty.

• We have developed a proven system that tackles risky new ventures in a high-risk-high-return environment and breaks new venture endeavours down into low risk, low cost, rapid experiment sprints allowing teams to make fast progress while accelerating learning and de-risking projects.

• High return comes from taking big risks in new business areas while constantly improving the core and existing funnel. We help in both areas. On the one side with business model innovation to untap new revenue opportunities while strengthening the core and at the same time optimising existing sales Funnel for better conversion and ideal product-market-fit.

• We strengthen the innovative power of organisations by creating and installing a culture of self-responsibility and continuous improvement based on data (not opinion)

• It’s not about the idea – but the execution. That’s why one of our core success secrets is our modern and streamlined full service in-house online marketing capacity and team of experienced growth specialists that enable us to not only consult you on your innovation strategy but actually move your idea into quickly testable marketing campaigns that allow you to launch your product 10x faster.

• Our processes, automation and frameworks allow us to develop, test and improve products in a shorter amount of time than others. We can accelerate development time, reduce the overall project risk and increase the collection of business critical insights.

• We have designed Rapid Experiment Frameworks and established scalable testing infrastructure (Experiment Lab) that enable to quickly set up A/B tests, experiments and campaigns no matter what corporate legacy system you come from. We are experts in rapid prototyping and validating business assumptions no matter if B2B or B2C. We can test 100 assumptions in 100 days.

• Customers come first. But even before, comes an hypothesis. Whatever we do we test and before we document our hypothesis, assumption and experiment.

• We are hypothesis, experiment, performance and data-driven. Pure, untested opinion (manifested in hourly-long meetings and discussions) drives us crazy.

• We do this by applying the best top-notch modern tools, advanced and patiently developed methodologies, thoughtfully crafted frameworks, fine tuned processes, a can-do optimistic mindset and by outlearning our competition.

We traveled the world to see what the world has to offer. We looked and traveled from From Asia to Silicon Valley, from South Africa to South America. From Europe to America. To learn, grow, compare and finally carefully select and use what works and leave what has no impact.

“If you want to go fast go alone. if you want to go far, go together” – African Proverb