Chinese paid search marketing

China’s market: where potential knows no bounds.

China has a completely different internet landscape. The search market is dominated by the local Chinese search engines.

Online advertising in China operates under a distinct paradigm, presenting a landscape of greater complexity and diversity for search marketers.

Did you know that Google remains absent from China’s digital realm? The search giant withdrew from the market in 2010, resulting in its inaccessibility within China, along with its suite of products like Gmail, Google Docs, and others. The avenue of targeting China through Google ads remains closed. This becomes especially significant considering China’s vast scale, boasting a staggering 1.05 billion internet users by the conclusion of 2022, and this number is steadily expanding.

To tap into this immense potential, adopting a local approach becomes imperative. Leveraging native Chinese search engines and indigenous advertising platforms emerges as the strategic pathway.

Among these, several key players demand attention:

  • Baidu
  • 360 Search
  • Sogou Search
  • Microsoft Bing
  • Shenma Search (mobile-oriented)

Our team possesses extensive knowledge of the opportunities within the Chinese market and is equipped to assist you in entering this market.


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PPC ads


Brands ads

Chinese keyword research


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